Demand Creation - Point To Point

WE START WITH RESULTS

For building product manufacturers demand creation needs to be a multi-channel approach focused on customer activation and driving revenue. Demonstrating ROI can be tricky in building materials where many customers are influencers and not direct purchasers (looking at you Architects & Designers) or you don’t own the channel and can’t see the final purchase. But there are ways to fill these gaps and show the direct impact marketing has on sales.

That’s why our approach starts with a discussion on results, what does the campaign need to achieve to be considered a success. Based on what business impact is required, we leverage a mix of channels and develop a range of supporting creative assets. This gives you the opportunity to reach your target audience wherever they are, deliver a compelling message and create a seamless customer experience. Our approach ensures that your customers receive the right message at the right time, leading to higher engagement, increased loyalty, and ultimately, more sales.

Don’t rely on guesswork to drive your marketing and sales efforts. Partner with us to leverage data-driven insights and achieve measurable results for your business.

CONSISTENT MESSAGING ACROSS MULTIPLE CHANNELS COULDINCREASE THE PURCHASE INTENT OF THE CONSUMERS BY 90%.

— IAB

HOW WE DO IT

We start by gathering insights from internal stakeholder interviews, competitive research, customer research, prior campaign data and website analytics. Our analysis focuses on what outcomes or results are needed for the business. Each campaign Point To Point develops follows a similar methodology but results in a unique solution based on the business impact required.

Taking this approach, we are able to create effective website, email, social and paid media strategies tailored to your unique business needs. Based on the channels recommended, we develop differentiated creative concepts that resonate with your target audience, capturing their attention and driving them to take action.

And to ensure that you’re always up-to-date on your campaign’s performance, we provide on-demand reporting that gives you real-time insights into how your marketing efforts are impacting your bottom line.

Through this approach, we help you achieve measurable results that drive your business forward.

Multi-channel B2B campaigns see an average increase of24% in ROI.

— Harvard Business School and Harvard Business Review

Want better results with your existing demand creation program? Or not sure where to get started?Point To Point can help with our demand creation audit, we will look at what you are (or aren’t doing) along with a few of your competitors. We will share our insights with you and discuss ways you can drive higher ROI for your marketing investment. Complete the form below and we can chat about how to get started.

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GET A BRAND THAT WORKS

By aligning your goals with a data-driven mentality, we're able to deliver campaigns that have a direct impact on sales and achieve your marketing goals.

You’ll see the difference in your marketing when you have:

Marketing goals that are aligned with your unique needs to drive maximum ROI.
Differentiated creative concepts and marketing strategies that resonate with your target audience and drive them to take action.
On-demand reporting and active optimization of your campaign. You are always up-to-date on your campaign's performance and we are constantly providing optimization recommendations, allowing you to make informed decisions that drive your business forward.

Overall, our approach is designed to deliver results that matter - whether you're looking to increase leads, drive sales, or build brand awareness. With a focus on data-driven decision making and organizational alignment, we help you achieve your business goals and grow your bottom line.

Let's Talk