Becoming the Architecture Firm Standard Jordan Stewart February 28, 2024

Becoming the standard spec for architects has always been the Holy Grail for building products. If it seems like that’s gotten even harder in recent years…well, it has. 

For a whole bunch of reasons, architects are more cautious these days, less ready to take what they might perceive as risks in their specs. 

But, where there’s an innovative building product, there’s a way. Check out these insights to see how you can make the leap to the top of the architect’s list – from branding and messaging that get you noticed, to making the digital landscape your super power.

"Architect’s jobs are hard enough as it is...We're there to help them...specify something that's biddable and buildable, and something they know they can trust will perform."

— Chris Lalonde
Architectural Sales, W&W Glass