CLEVELAND, OH – June 22, 2015 – Point To Point received two BMA B2 Awards for innovative B2B marketing practices in its work surrounding OSI’s brand relaunch. These include:
- Winner in the Marketing Activation – Brand Relaunch category: Point To Point built an integrated marketing strategy to re-energize OSI, the veteran construction sealant and adhesive brand, and reconnect it with professional contractors through a bold embodiment of OSI’s new brand direction: Tougher Than the Elements.
- Excellence Award in the Face-To-Face Marketing – Virtual Trade Show, Dealer, Partner or Customer Event category: Point To Point and OSI together created a traveling roadshow in the form of a customized semi-truck that offers hands-on engagement and product demonstration for contractors. The truck, which has traveled to more than 80 dealers coast-to-coast, communicated OSI’s “Tougher Than the Elements” brand promise and was outfitted with various demonstration stations that delivered hands-on experiences.
“We take great pride in building and executing high-impact marketing initiatives informed by deep audience insights. From the creative vision informed by contractor research to impact-driving paid media, public relations strategies and an interactive roadshow, we are proud to have played an integral role in helping OSI relaunch its brand,” said Mark Goren, CEO of Point To Point. “It is our privilege to work with such an innovative brand and trusting partner who empowers us to build and execute unique and results-driven programs.”
According to Mike TenBrink, OSI’s Director of Marketing, “Point To Point has became an extension of the OSI family. They dove head first into our business and were able to bring our brand to life in new and impactful ways. Their innovative thinking, outstanding creative and strategic consultation have pushed our marketing efforts to a new level of achieving our business goals.”
The BMA B2 Awards recognize and honor business marketers for innovative global brand strategy, customer marketing strategy, integrated internal and external marketing communications strategy, e-business strategy, new media strategy, and successful new product and service introductions. The 2015 awards received more than 875 entries.
About Point To Point
Point To Point is a premier B2B digital marketing agency focused on accelerating growth through more intelligent customer interactions driven by deep customer insights and data. Point To Point helps organizations understand how properly-informed customer engagement transforms their customer relationships. As a trusted advisor to clients, the company’s cross-functional team brings a unique combination of strategic guidance, creative brilliance, technology innovation and delivery excellence to manage the change and resources to achieve success. For more information, visit www.PointToPoint.com or engage with Point To Point on LinkedIn and Twitter.
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