Your new product gets one chance to make a great first impression.
New product innovation doesn’t happen every day in the building materials world. That means when it comes to launching something new, the stakes are higher than usual.
Of course, introducing a nascent product is intimidating. But so is prioritizing your target audience segments. With different customers and channels come diverse motivators that require multifaceted solutions. Your internal sales team values one benefit, distributors another, and contractors yet another. How do you reach who you need to in a way that resonates with everyone?
That’s where we come in. We focus on a few things first:
- Why did you create this product in the first place?
- How do you view the market opportunity for this product?
- Where do you see the immediate and long term interest?
Next, we dive deep into research, analysis, and industry intel to come up with an ironclad, innovative building materials marketing strategy.
We’ve nailed over 300 product launches… and counting.
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LOCTITE® Failure in the Balance Taking a product launch to new heights. -
EverPlank Creating demand for a new category of vinyl - luxury vinyl siding -
W&W Glass Changing the face of a brand. And every building. -
LOCTITE® Surface Repair Formulating a model to propel market expansion. -
Purdy Helping painting contractors achieve more. -
Surface Resources Building a presence in an underserved market. -
American Standard Flash Valve The Flash Valve product launch achieved the first year sales goal in 3 months.