Of course, introducing a nascent product is intimidating. But so is prioritizing your target audience segments. With different customers and channels come diverse motivators that require multifaceted solutions. Your internal sales team values one benefit, distributors another, and contractors yet another. How do you reach who you need to in a way that resonates with everyone?
That’s where we come in. We focus on a few things first:
- Why did you create this product in the first place?
- How do you view the market opportunity for this product?
- Where do you see the immediate and long term interest?
Next, we dive deep into research, analysis, and industry intel to come up with an ironclad, innovative building materials marketing strategy.