New Product Launches Eden Vail September 30, 2022

A superior brand commands a 26% price premium even when brand quality is the same.

— Forbes


Our approach starts by understanding the core reasons behind the creation of your product and assessing the market opportunity it represents. What sort of product adoption or trial are you looking to drive? How will the success of the launch be measured? 

We then kickstart the marketing strategy by gathering valuable insights through internal stakeholder interviews, competitive research, customer research and review of any relevant data (website, email, media, etc). Based on the information gathered, we put together a tailored approach for product messaging, supporting visuals and the channels required for activation. 

Taking this approach, we are able to create effective website, email, social and paid media strategies tailored specific to the opportunity at-hand. And to ensure that you’re always up-to-date on your product launch campaign’s performance, we provide on-demand reporting that gives you real-time insights into how your marketing efforts are driving results. 

Through this approach, you can be confident your product launch is going to be successful and you’ll have the data to show your organization the impact of marketing on the launch. 

95% of all product launches fail. The number one reason? They wait too long to figure out the marketing strategy.

— Harvard Business School and Harvard Business Review

Don’t let your new product launch fall behind. Point To Point can help get your marketing strategy started so your new product launch stays on track. We will review your competitor’s product marketing strategies and share our insights with you. Our analysis will showcase gaps in the market and ways your product can standout to drive adoption and sales. Complete the form below and we can chat about how to get started.

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With Point To Point as your partner, you'll get much more than just a new look. You'll get a comprehensive suite of execution tools, including website updates, a brand video, email templates, social posts and more, to help you tell the story of your brand in a way that resonates with your target audience. 

The result?  A brand that delivers a measurable impact on your bottom line. Whether you're looking to increase sales, build brand awareness, or drive customer loyalty, our brand redevelopment services can help you achieve your goals and drive a strong ROI for your business. 

"The Flash Valve launch got off to such a strong start that we met our year one targets in the first 3 months, significantly impacting our ability to exceed our operating plan target. I credit the team at Point to Point for the development and execution of the launch plan and it's success."

— John Gillespie, VP Marketing | American-Standard

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    LOCTITE A product launch taken to new heights.
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  • American Standard A product launch that sold out in a flash.