Brand Redevelopment Natalia Gonzalez September 9, 2022
Parallax Module - brand redevelopmentPrimary

How we do it

For brand redevelopment to move the needle, we need to know more about what makes your building materials brand unlike any other.

To do this, we explore three things:

  1. Internal insight into what you think makes you unique.
  2. External insight from customers about what they think makes you unique.
  3. An understanding of the competitive landscape to identify a true differentiator.
We get to the heart of the truths that are woven through all three insights to come up with a distinguishing brand narrative. We also conduct stakeholder and end-user interviews, perform competitive analysis research and use our industry intel to inform the best strategies for your brand.
  • Image of DuraSeal Dura Clear MAX container on a freshly stained wood floor.
    DuraSeal Brand Taking a legacy brand to the next generation.
  • Sample of a momentum textile.
    Momentum Reclaiming a brand’s story and perception.
  • EverPlank Creating demand for a new category of vinyl - luxury vinyl siding
  • REH Creating new opportunities through new brands.
  • Surface Resources Building a presence in an underserved market.
  • OSI A fresh, competitive edge for an established brand.