Putting the evolution of your brand into focus.
A new branding project can feel daunting. The effort is often associated with long lead times, extensive leadership involvement, and sky-high price tags.
But your business needs a shot in the arm — now. And beyond a new look, you need a new message.
Point to Point’s brand redevelopment positions you to take control of your narrative, keeping your audience interested and engaged. By combining our expertise in creative and media, we’ll give you the means to communicate your value confidently and in less time than you think.
How we do it
For brand redevelopment to move the needle, we need to know more about what makes your building materials brand unlike any other.
To do this, we explore three things:
- Internal insight into what you think makes you unique.
- External insight from customers about what they think makes you unique.
- An understanding of the competitive landscape to identify a true differentiator.
We get to the heart of the truths that are woven through all three insights to come up with a distinguishing brand narrative. We also conduct stakeholder and end-user interviews, perform competitive analysis research and use our industry intel to inform the best strategies for your brand.
In the end, you get:
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DuraSeal Brand Taking a legacy brand to the next generation. -
Momentum Reclaiming a brand’s story and perception. -
EverPlank Changing perception to create demand. -
REH Creating new opportunities through new brands. -
Surface Resources Building a presence in an underserved market. -
OSI A fresh, competitive edge for a long-trusted window and siding product brand. -
American Standard Flash Valve Breaking through the noise and making an impact in a Flash.