Putting the evolution of your brand into focus.

A new branding project can feel daunting. The effort is often associated with long lead times, extensive leadership involvement, and sky-high price tags.

But your business needs a shot in the arm — now. And beyond a new look, you need a new message.

Point to Point’s brand redevelopment positions you to take control of your narrative, keeping your audience interested and engaged. We use the intersection of your brand, your customers and your competitive landscape to create uniquely ownable valuable propositions that breakthrough and enage your customers.

How we do it

For brand redevelopment to move the needle, we need to know more about what makes your building materials brand unlike any other.

To do this, we explore three things:

Internal insight into what you think makes you unique.
External insight from customers about what they think makes you unique.
An understanding of the competitive landscape to identify a true differentiator.

We get to the heart of the truths that are woven through all three insights to come up with a distinguishing brand narrative. We also conduct stakeholder and end-user interviews, perform competitive analysis research and use our industry intel to inform the best strategies for your brand.