A superior brand commands a 26% price premiumeven when brand quality is the same.
HOW WE DO IT
We understand that brand redevelopment isn’t just about creating a new look or message. It’s about driving tangible results for your building materials brand.
That’s why we start by getting to know what truly makes your brand unique. We develop insights through discussion with your team, conversations with your customers and a deep understanding of the competitive landscape. By identifying the key differentiators that set you apart from the competition, we create brand narratives that resonate with your target audience and drive results.
Along with the brand story, we will push your brand to its best visual representation and establish an updated brand identity. Sometimes this means you need to look at your logo, color palette and font family – and sometimes it doesn’t. We will give you an honest assessment of what’s required and build from there.
It all comes together in the assets we create to launch your revitalized brand. Our team is skilled at identifying the most effective channels for a brand launch, developing unique assets that showcase your brand and engage your customers to drive ROI.
Investing in your brand is one of the most important decisions you can make for your business. Let us help you make the most of that investment by developing a brand that truly sets you apart and delivers a measurable impact on your bottom line.
Branding is big and can feel overwhelming.We can help give your project the jumpstart it needs. Point To Point has designed quick hit solutions to get insights for your brand, your customer or your competition. Complete the form below and we can chat about how to get started.
GET A BRAND THAT WORKS
With Point To Point as your partner, you'll get much more than just a new look. You'll get a comprehensive suite of execution tools, including website updates, a brand video, email templates, social posts and more, to help you tell the story of your brand in a way that resonates with your target audience.
The result? A brand that delivers a measurable impact on your bottom line. Whether you're looking to increase sales, build brand awareness, or drive customer loyalty, our brand redevelopment services can help you achieve your goals and drive a strong ROI for your business.
“TO BE SUCCESSFUL WITH OUR PRODUCTS WE NEEDED A STRONG BRAND THAT HELPED US OVERCOME THE LEGACY OF ELECTRIC HEAT, WHICH WAS FILLED WITH PRODUCTS THAT DIDN’T PERFORM AS EXPECTED. OUR SOLUTIONS REALLY DO GET BUILDINGS WARMER. FASTER. POINT TO POINT TURNED OUR BRAND INTO A PLATFORM FOR GROWTH.”