Engage niche audiences with a focused, sustainable approach.
Targeting a specific audience for a campaign in the building product materials industry is complex. With various segments, channels, pain points and needs, it’s a challenge to pinpoint the just-right audience — and know exactly what to say to them so they’ll listen.
How do you make a meaningful, long-lasting connection with such a concentrated crowd?
The answer is in a marketing strategy called account-based marketing, or ABM.
ABM is an approach focused on creating prolonged growth and profitability with a select group of a company’s most important clients and prospects. An ABM strategy is comprised of four tenets:
- Client centricity and insight
- A partnership between marketing and sales
- A focus on reputation and relationships (not just revenue)
- Tailored programs and campaigns
Whether you need to reach a target customer of 1, 10 or 100, we wield the power of ABM to identify the right customers. Then we build targeted strategies with unique creative and messaging to accomplish your goals.
How we do it
Through a combination of stakeholder interviews, analytics, marketing automation, customer interviews and more, we gather deep insights into who your target audience is, what their specific needs are, and the solutions they’re looking for.
No email list? No sweat. We work with first, second and third party data providers to build an audience so you can build your engagement.
In the end, you get:
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Duraseal Pro Rewards DuraSeal’s Pro Rewards Program needed participants from a niche contractor audience. -
OSI A fresh, competitive edge for an established brand. -
Homesphere Understanding a niche audience to overcome legacy brand perceptions and drive business intelligence. -
Purdy Helping painting contractors achieve more.