ABM Eden Vail September 30, 2022

 

How do you make a meaningful, long-lasting connection with such a concentrated crowd?

The answer is in a marketing strategy called account-based marketing, or ABM.

ABM is an approach focused on creating prolonged growth and profitability with a select group of a company’s most important clients and prospects. An ABM strategy is comprised of four tenets:

  • Client centricity and insight
  • A partnership between marketing and sales 
  • A focus on reputation and relationships (not just revenue) 
  • Tailored programs and campaigns

Whether you need to reach a target customer of 1, 10 or 100, we wield the power of ABM to identify the right customers. Then we build targeted strategies with unique creative and messaging to accomplish your goals.

Parallax Module - ABMSecondary
Parallax Module - ABMSecondary

How we do it

Through a combination of stakeholder interviews, analytics, marketing automation, customer interviews and more, we gather deep insights into who your target audience is, what their specific needs are, and the solutions they’re looking for. 

No email list? No sweat. We work with first, second and third party data providers to build an audience so you can build your engagement.

  • Duraseal Pro Rewards DuraSeal’s Pro Rewards Program needed participants from a niche contractor audience
  • OSI A fresh, competitive edge for a long-trusted window and siding product brand.
  • Homesphere Understanding a niche audience to overcome legacy brand perceptions and drive business intelligence.