ABM Eden Vail September 30, 2022


First we need to know your campaign goals. How many customers do you need to engage for the campaign to be a success? What is the value of a customer? How much are you willing to pay for each lead? 

We also will dig into your data & technology. We want to understand critical factors like – your customer list, how up-to-date is it? How many prospects have you already identified? What martech stack are we using? How well is it deployed? Do you have access to any third-party data sources? 

Then through a combination of stakeholder interviews, customer interviews, analytics review and more, we gather deep insights into who your target audience is, what their specific needs are, and the solutions they’re looking for.  

We put together a strategy that fills any of your data or martech gaps, along with an activation sequence to continuously move prospects from awareness to consideration to engagement and sometimes even to a loyalty phase. The seamless integration of technology, data, and creative elements, coupled with thoughtful personalization techniques, makes ABM campaigns feel incredibly personalized. Each customer is addressed directly, with messaging that speaks to their unique challenges and current concerns. 

ABM campaigns are best when continuously being fed with new data and contacts, constantly filling your pipeline with high value leads. To ensure you stay in the know we provide on-demand reporting and active optimization for all our campaigns, ensuring your performance is constantly improving and driving results. 

76% of B2B marketers agree that ABM delivers a higher ROI than other marketing activities.

— Brighttalk

Not sure where to get started with ABM?Point To Point can help with our ABM audit, we will look at what you are (or aren’t doing) along with a few of your competitors. We will share our insights with you and discuss ways you can drive higher ROI or get started with ABM at all. Complete the form below and we can chat about how to get started.

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By aligning your goals with a data-driven mentality, we're able to deliver campaigns that have a direct impact on sales and achieve your marketing goals. 

You’ll see the difference in your marketing when you have: 

  • Marketing goals that are aligned with your unique needs to drive maximum ROI. 
  • Differentiated creative concepts and marketing strategies that resonate with your target audience and drive them to take action.  
  • On-demand reporting and active optimization of your campaign. You are always up-to-date on your campaign's performance and we are constantly providing optimization recommendations, allowing you to make informed decisions that drive your business forward. 

Overall, our approach is designed to deliver results that matter - whether you're looking to increase leads, drive sales, or build brand awareness. With a focus on data-driven decision making and organizational alignment, we help you achieve your business goals and grow your bottom line. 

HOMESPHEREBoosting Customer Acquisition with Data-Driven ABM

  • A person holding a bottle of LOCTITE in front of a crane.
    LOCTITE A product launch taken to new heights.
  • EverPlank Creating demand for a new category of vinyl - luxury vinyl siding
  • American Standard A product launch that sold out in a flash.