First we need to know your campaign goals. How many customers do you need to engage for the campaign to be a success? What is the value of a customer? How much are you willing to pay for each lead? 

We also will dig into your data & technology. We want to understand critical factors like – your customer list, how up-to-date is it? How many prospects have you already identified? What martech stack are we using? How well is it deployed? Do you have access to any third-party data sources? 

Then through a combination of stakeholder interviews, customer interviews, analytics review and more, we gather deep insights into who your target audience is, what their specific needs are, and the solutions they’re looking for.  

We put together a strategy that fills any of your data or martech gaps, along with an activation sequence to continuously move prospects from awareness to consideration to engagement and sometimes even to a loyalty phase. The seamless integration of technology, data, and creative elements, coupled with thoughtful personalization techniques, makes ABM campaigns feel incredibly personalized. Each customer is addressed directly, with messaging that speaks to their unique challenges and current concerns. 

ABM campaigns are best when continuously being fed with new data and contacts, constantly filling your pipeline with high value leads. To ensure you stay in the know we provide on-demand reporting and active optimization for all our campaigns, ensuring your performance is constantly improving and driving results.