How do you make a meaningful, long-lasting connection with such a concentrated crowd?
The answer is in a marketing strategy called account-based marketing, or ABM.
ABM is an approach focused on creating prolonged growth and profitability with a select group of a company’s most important clients and prospects. An ABM strategy is comprised of four tenets:
- Client centricity and insight
- A partnership between marketing and sales
- A focus on reputation and relationships (not just revenue)
- Tailored programs and campaigns
Whether you need to reach a target customer of 1, 10 or 100, we wield the power of ABM to identify the right customers. Then we build targeted strategies with unique creative and messaging to accomplish your goals.
Through a combination of stakeholder interviews, analytics, marketing automation, customer interviews and more, we gather deep insights into who your target audience is, what their specific needs are, and the solutions they’re looking for.
No email list? No sweat. We work with first, second and third party data providers to build an audience so you can build your engagement.