We revitalize building materials brands.
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DuraSeal Brand Taking a legacy brand to the next generation. -
Momentum Reclaiming a brand’s story and perception. -
EverPlank Changing perception to create demand. -
W&W Glass Changing the face of a brand. And every building. -
LOCTITE® Surface Repair Formulating a model to propel market expansion. -
REH Creating new opportunities through new brands. -
Purdy Helping painting contractors achieve more. -
Surface Resources Building a presence in an underserved market. -
Homesphere Understanding a niche audience to overcome legacy brand perceptions and drive business intelligence. -
OSI A fresh, competitive edge for a long-trusted window and siding product brand.
Brands We've Helped Revitalize
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Preserve Your Building Materials Brand’s Heritage While Keeping It CurrentIf your building materials brand has been around for a while, it likely has a loyal following and users that span several generations. Even more than that, people know your... -
3-Step Approach to Launching Your Brand’s Unique Value PropositionThe starting point of an updated brand position or new product launch is your unique value proposition (UVP). A strong UVP creates a point of differentiation for your building materials...