We revitalize building materials brands.
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DuraSeal Brand Taking a legacy brand to the next generation.
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Momentum Reclaiming a brand’s story and perception.
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EverPlank Changing perception to create demand.
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W&W Glass Changing the face of a brand. And every building.
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LOCTITE® Surface Repair Formulating a model to propel market expansion.
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REH Creating new opportunities through new brands.
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Purdy Helping painting contractors achieve more.
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Surface Resources Building a presence in an underserved market.
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Homesphere Understanding a niche audience to overcome legacy brand perceptions and drive business intelligence.
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OSI A fresh, competitive edge for a long-trusted window and siding product brand.
Brands We've Helped Revitalize








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Preserve Your Building Materials Brand’s Heritage While Keeping It CurrentIf your building materials brand has been around for a while, it likely has a loyal following and users that span several generations. Even more than that, people know your...
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3-Step Approach to Launching Your Brand’s Unique Value PropositionThe starting point of an updated brand position or new product launch is your unique value proposition (UVP). A strong UVP creates a point of differentiation for your building materials...