Our Responsible Use of AI
We use AI to support our team so we can spend more time delivering what matters most: strategic thinking, creative problem-solving, and measurable results for our clients.
AI is one of many tools we use to improve efficiency and uncover insights and enhance the work we do for our clients. Every recommendation we make and every deliverable we produce is guided by the expertise of our team.
How AI Supports Our Work
Content & Copy
AI helps our team brainstorm ideas, develop first drafts, and accelerate editing so we can spend more time refining messaging, ensuring accuracy, and tailoring content to your business. The result is faster turnaround without sacrificing quality or strategic thinking.
Research & Analysis
AI helps us analyze data, summarize research, identify trends, and surface competitive insights more efficiently. That gives our team more time to interpret the findings, develop recommendations, and provide proactive strategic guidance, not just reports.
Creative Support
I helps with early-stage concept exploration, production efficiencies and rapid prototyping. Creative direction, design decisions, and brand stewardship always remain in the hands of our team, allowing us to deliver thoughtful creative work more efficiently.
Workflow & Ops
AI helps with meeting summaries, documentation, task management, and other administrative work. By reducing time spent on repetitive tasks, our team can focus more time on client communication, collaboration, and delivering measurable results.
Tools We Use
Dedicated AI platforms
- ChatGPT
- Claude
- Adobe Firefly
- Microsoft Copilot
- Fireflies
Our Commitments to You
Human expertise comes first.
Every AI-assisted deliverable is reviewed, refined, and approved by a Point To Point team member. We stand behind everything we deliver.
Your information stays protected.
We use paid, enterprise-grade AI platforms where client data is protected and not used to train public AI models.
We use AI intentionally.
We use AI when it improves quality, efficiency, or insights, not simply because it’s available.
We respect sensitive conversations.
When a conversation involves sensitive topics, we turn off AI note-taking.
We’re transparent.
If you have questions or preferences about how AI is used on your account, we’re happy to discuss them.
We’ll continue to evolve responsibly.
As AI technology changes, we’ll continue evaluating new tools while keeping this policy current and maintaining our commitment to quality, security, and transparency.
Last updated June 2026.
Questions? Reach out to your Point To Point account team.