Products that don’t have analytics built into them are fundamentally missing a major sense. If product manufacturers can’t understand real-time product usage, they are essentially flying blind.
What’s So Great About Data-Driven Analytics?All the new technologies that we cherish use integrated analytics that gather insights from usage patterns to make improvements.
- An iPhone updates its user experience with every major iOS release.
- Starbucks continuously makes it easier to order and pay for pickups with Rewards.
- Delta makes finding and buying flights a seamless experience.
How Long Will It Take?It’s a change that will happen at different paces in different sectors. Most every industrial product manufacturer is beginning to comprehend the Internet of Things (IoT). But for companies selling construction materials, analytics still can be an afterthought. There’s no question that analytics-driven product improvements can revolutionize this industry too: Paint brushes that measure stroke and paint density to improve application. Hammers that log impact on different substrates to assure proper installation. Substrates that report their performance in different weather conditions. All of this data could help educate building product manufacturers and lead to improved installation, application and adaptive products. The more the manufacturer knows about how their product is being used, the better that product will become, and the happier its buyers will be. And happier customers take delight in what products can do instead of being frustrated about what they can’t do. As customer loyalty strengthens, customers become brand advocates. The company also gains the insights to better comprehend and market building products directly to users and to specifiers, which gives them access to significantly more insights to the benefits or downfalls of their products. Why couldn’t a hammer comprehend its usage and congratulate the contractor like an Apple watch applauds the user on high-step days? Or, why couldn’t supplies of industrial adhesive be programmed to reorder when almost empty? Imagine being the building materials supplier that never lets that happen. Analytics provide the magic to drive insight and improvement that users no longer think of as magical but rather as an expectation to respond to and improve products based on daily usage. Just think about how valuable that brand position will be for building products suppliers that figure this out. For more Point To Point insights on new product development and how to tap into user-driven experiences in the construction segment, contact us.
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