The Rainscreen category is projected to grow by 7.1% CAGR over the next six years, yet many Architects and GCs are just learning what the full system entails.
That’s what makes what Carolina Albano and the entire StoVentec Rainscreen Systems team are doing so impressive. They are building the category of rainscreens in the United States.
Anyone who has tried to build a category knows just how difficult this can be, yet the business benefits are enormous. Category creators have higher brand recognition, increased revenue and are able to charge price premium over the competition.
Access this 30-minute webinar to learn from Carolina’s firsthand experience on how to successfully create a new product category, using rainscreen technology as a key example.
Visit StoVentec’s project gallery through this link and view the cool projects Carolina mentions during the webinar.