Successfully launching a new product is a complex task, especially in a market that’s already saturated. W&W Glass achieved this remarkable feat with the recent launch of the Insight™ system, immediately grabbing the attention of designers in the structural glass industry.  

Access this 30-minute webinar on “Navigating New Product Launches in a Complex Market” for a thought provoking conversation with Chris Lalonde, Architectural Sales Manager from W&W Glass as he unveils the strategies behind the Insight system’s successful launch.   

Together we discuss: 

  • The innovation driving modern design and performance 
  • W&W Glass’ collaborative process with materials partners to construct an advanced system  
  • How to use a nuanced approach to earning an architect’s trust, particularly with a new product