W&W Glass Website Redesign Unlocks Future Growth
W&W Glass Grows to National Recognition
W&W Glass began as a small, family-owned installer of metal and glass building facades in New York City. Through decades of experience and strategic expansion W&W Glass has grown to national recognition in the structural glass category.
The Challenge: W&W Glass needed a website experience that matched their marketing leading presence
W&W Glass had outgrown their current website, the underlying tech stack and infrastructure were limiting the brand’s ability to showcase their work. Site updates were challenging to make, SEO opportunities were limited and the overall visual design and layout felt dated. The site did not reflect the quality of W&W Glass’ products and the experience of working with their industry leading team.
The Solution: A new WordPress website, with enhanced content opportunities
Point To Point lead the entire website redesign and launch process. Major components to the work included a new WordPress theme, updated sitemap, redevelopment and optimization of all site content, development of an ongoing content strategy, better site tagging and analytics, stronger points of conversion and opportunities for site engagement.
The Results:
The revamped website has delivered tremendous results for W&W Glass.