Social Media That Drives Spec, Trust & Engagement
Social isn’t just for posting, it’s for positioning. And most brands are missing the mark.
We help building product brands turn social media into a strategic growth lever. One that influences specification, builds brand authority, and creates meaningful engagement with AEC decision-makers.
For too many brands, social is just a box to check – an inconsistent feed, disconnected from the real work of sales and marketing. At Point To Point, we take a different approach.
We use social media to:
- Reinforce your credibility
- Tell your brand’s story with clarity
- Support the way specifiers and contractors evaluate products
- Make your sales reps the champions, along with the brand
A Plan Built Around Your Buyers
Before we post anything, we build a social media plan rooted in your objectives and aligned to your AEC Strategy.
We uncover what your AEC audiences want to engage with, signal support for, and share with their networks, helping your brand stay visible and relevant.
Our planning includes:
- Messaging themes tailored to buyer needs and decision friction
- Competitive content audits and whitespace positioning
- Campaign integration to align with product launches and trade show cycles
Content That Performs in the AEC Space
We create and guide social content that works, for both brand and bottom line:
- Project photography that validates performance and sparks inspiration
- Product storytelling that explains application and value clearly
- Thought leadership that builds trust and positions your team as expert guides
- Event content that amplifies CEUs, trade shows, and rep engagement
- Employee and culture spotlights that humanize your brand and build connection
We also help elevate the presence of your sales leaders, technical experts, and executives ,coaching them into credible, visible voices in the industry. Their insight becomes a brand asset, not an untapped resource.
Let’s turn your feed into a growth channel, not a guessing game. Book a free 30-minute social media consultation.