SALES ACTIVATION
Sales Content Development
- Arm your sales team with highly engaging content and tooling.
 - Develop sales and product presentations, brochures and sell sheets to drive engagement.Â
- Create sample kit experiences that standout and drive specification.Â
- Formats include digital tooling, printed materials and video content.
Competitor Analysis
- Review competitors messaging, audiences and value propositions to identify areas of opportunity.Â
- Evaluate materials like blogs, whitepapers, social media, paid media and email, spec sites and sales tooling to determine how you stand apart.
- Use competitive findings to inform product messaging, positioning, lead generation and specification strategies.
Social Selling
- Get your sales team’s LinkedIn profiles optimized and primed to connect with Architects.
- Create organic LinkedIn posts for your sales team to use to drive engagement with Specifiers and start the social selling process.
- Learn how to maximize LinkedIn Sales Navigator, build lists and identify right fit Architects within your AEC firm targets.