Paid Media
Smart targeting. Real results. Built for AEC.
In the building products category, paid media can’t just be about impressions or clicks. It must support long-cycle, spec-influencing decisions made by AEC professionals who value relevance, data, and trust.
Every paid campaign is rooted in the AEC Strategy, making sure every dollar spent is tied to actual business outcomes like sample requests, submittals, and meetings.
Media Channels We Activate
We don’t just run ads — we activate high-impact media channels that meet your buyers where they research, compare, and specify. Every placement is intentional, and every dollar is tied to business outcomes.
Paid Search
Capture high-intent demand from architects, contractors, and specifiers actively searching for solutions like yours, at the exact moment they’re making decisions.
Paid Social
Target AEC influencers, channel partners, and decision-makers on platforms like LinkedIn and Meta with content that educates, builds credibility, and sparks engagement.
Programmatic Display & Video
Reach your audience across the full funnel with curated placements, behavioral targeting, and video formats that reinforce your message and drive awareness at scale, not just through retargeting.
Spec Sites
Most agencies overlook this critical channel. We invest where specs happen, getting your product in front of buyers actively researching, comparing, and shortlisting solutions. It’s not just media. It’s presence at the moment of decision.
Trade Publications & Industry Media
Position your brand in the publications, newsletters, and networks trusted by the AEC community, where credibility and context matter most.
Powered by First-Party Data
We sync your paid efforts with real buyer signals using:
- CRM + email engagement data
- Sales team feedback
- Persona-based targeting by role, region, or vertical
We optimize every campaign weekly to make sure every dollar is working as hard as it can.
That means constantly refining your messaging, audience targeting, bids, and creative, based on performance, not guesswork, so you’re always improving results, not just maintaining them.
Reporting That Tells You What to Do Next
We don’t deliver media reports filled with surface metrics. You’ll get:
- What’s working, and why
- What needs adjustment
- How the campaign is impacting revenue, pipeline, or spec behavior
- Specific, strategic recommendations to maximize ROI
Our reporting isn’t just a recap, it’s a working session. We use it to align on what’s driving results, and to recommend smart shifts in content, targeting, and spend to keep your marketing improving month after month.
Stop wasting money. Start driving spec.
Book a free 30-minute consultation.