NEW CUSTOMER ACQUISITION
Ideal Customer Profile (ICP) Development
- Gain organization alignment on your primary customer target(s).
- Conduct qualitative and quantitative research to gain unique insights into what Architects are thinking.
- Utilize second-party and third-party customer research to augment your proprietary data to create a complete profile.
Customer Journey Creation
- Using the phases of construction, create a customer journey for product decision making.
- Outline all audiences involved in the decision-making process and the conversations they are having about spec.
- Alignment of messaging and marketing channels to support customer needs and opportunities to influence spec during the journey.
List Building and Database Expansion
- Enhance your list with appended data to improve sales team contact rate and success of marketing outreach.
- Build a first party list based on your ICP, make sure your marketing efforts align to where your sales team is focused.
Lead Generation Campaigns
Mix Of Email, Social, Digital Advertising
- Integrated omni-channel/multi-media approach to gain Architect’s attention.
- Reach and engage the same audience across multiple platforms.
- Creative and channel strategy are combined to achieve success.
Account Based Marketing
- Create prolonged growth and profitability with a select group of your most important clients and prospects.
- Build a highly targeted list of Architects, Designers and GCs for personalized outreach.
- Develop a customized creative and channel strategy based on the unique needs of your focused audience.
Paid Media
Trade, Social, Programmatic
- Strategy, planning and execution of paid media campaigns rooted in Architect media consumption habits. Â
- Fluidly optimization across channels like paid search, paid social, display and trade media.
- Creative and channel strategy are combined to achieve success.
Specification Sites Strategy & Management
- Strategy, planning and execution of spec site programs based on understanding nuances of each site.
- Optimization of existing spec site agreements, ensuring all program components are fully utilized.
- Integration into CRM and Marketing Automation platforms to ensure lead follow-up.
SEO
- Development of keyword rich optimized content designed to drive traffic from Architects.
- Ensure strong technical foundation – page load time, broken links, missing meta descriptions, etc. – to gain higher search rankings.
Linkedin Strategy and Content Creation
- Get the most impact out of your LinkedIn presence.
- Optimize your company and sales team members profiles.
- Craft compelling content to drive organic and paid social media performance.
Trade Publications Strategy and Management
- Strategy, planning and execution of trade publication programs based on understanding nuances of each pub.
- Optimization of existing trade publication agreements, ensuring all program components are fully utilized.
Email Marketing Strategy and Management
- Design email marketing strategies to nurture Architects and drive spec.
- Generate automated workflows to help nurture relationships and streamline follow-up communication.
Performance Reporting
- Development of custom, on-demand reporting platforms based on KPIs your organization cares about.
- Data driven reporting and insights for stronger marketing program performance.