EXISTING CUSTOMER ENGAGEMENT
Customer Data Analysis & Segmentation
- Review your existing customer data and segment into target audiences.Â
- The segmentation is rooted in prior content engagement and sales or specifications.
- Develop data driven activation to drive more sales and specification from your existing database.
- Create personalized messaging to increase engagement and help shorten the sales cycle.
Email & Marketing Automation
- Establish email marketing campaigns designed to up-sell and cross-sell your existing customers.Â
- Construct nurture sequences based on engagement criteria that accelerate the path to specification.
Customer Onboarding
- Initiate onboarding campaigns to provide a positive first experience for new customers.Â
- Utilizing onboarding campaign data, identify opportunities to improve your overall customer experience, products and services.Â
Up-Sell & Cross-Sell Opportunities
- Leverage customer data analysis to identify up-sell and cross-sell opportunities.
- Based on the data analysis, develop campaigns to support the sales organization in gaining traction with product up-sell and cross-sell initiatives.
Content To Educate, Inspire & Build Trust
- Development of CEUs, webinars, design guides, sales tools and other long form content to demonstrate right fit product application.
- Utilize short form content such as blogs, project profiles, social posts and emails to build trust over time through consistent reinforcement of product value proposition.
Performance Reporting
- Development of custom, on-demand reporting platforms based on KPIs your organization cares about.
- Data driven reporting and insights for stronger marketing program performance.