Database Marketing That Moves the Spec Forward
Your CRM isn’t just a contact list, it’s one of your most underleveraged sales and specification assets.
At Point To Point, we help building product manufacturers unlock the real value of their database by activating contacts across three areas:
- Reactivation of lapsed leads and cold accounts
- Nurture sequences to move active leads toward specification
- Onboarding of new customers and prospects
Whether we’re reviving dormant contacts or nudging leads toward specification, we build database campaigns that align to your AEC Strategy and sales pipeline, not random marketing blasts.
01.
More Than Emails. Campaigns That Coordinate with Sales
The goal isn’t sending more emails. It’s creating better outcomes from the ones we send.
- Segmentation by persona, project type, and buyer stage
- Behavioral triggers from your website, campaigns, and CRM
The result: campaigns that feel personalized, relevant, and purposeful, whether you’re reaching architects, GCs, installers, or channel partners.
02.
Precision Over Volume
The goal isn’t sending more emails. It’s creating better outcomes from the ones we send.
- Segmentation by persona, project type, and buyer stage
- Behavioral triggers from your website, campaigns, and CRM
The result: campaigns that feel personalized, relevant, and purposeful, whether you’re reaching architects, GCs, installers, or channel partners.
03.
Continuous Optimization with Clear Business Context
We don’t just show you open and click rates. We deliver reporting that connects database activity to:
- Sales-qualified engagement
- Rep and channel enablement
- Persona aligned content performance
Every month, we provide insights on what’s working, where momentum is building, and how to optimize for conversion, so your team can stay focused on what actually moves the needle.
Make Your Database Work Harder, Not Sit on the Sidelines
Database marketing shouldn’t exist in a silo. We connect CRM insights to your AEC Strategy, so every contact gets smarter, more relevant touchpoints.
The result: better engagement, better alignment, and pipeline momentum from leads you already have.
Ready to activate your database?
Book a free 30-minute consultation.