CONTENT MARKETING
Value Proposition & Messaging
- Define what makes your company and your products unique. Why would an Architect, Designer or GC choose you over the competition.
- Fill in any gaps in understanding with qualitative and quantitative research to gain unique insights into what Specifiers are thinking.
- Develop compelling messaging to cut through and drive interest in your products and specification.
Content Strategy, Planning & Creation
- Identify key topics or pillars for content development.
- Thoughtfully plan a content calendar designed to drive engagement.
- Development of short and long form content to fulfill on the content strategy.
Thought Leadership
- Long form content development providing ample opportunity to demonstrate product, application or category expertise with Specifiers.
- Common formats include CEUs, white papers, eBooks, articles and webinar content.
- Provides strong foundation of content to be broken down into smaller pieces for distribution.
Visual Content
- Engage Architects through short and long form video content.
- Develop infographics that quickly, concisely, compellingly visualize your story and draw Specifiers into to learn more.
- Utilize “checklists” and “cheat sheets” to share quick bursts of information about your product and specifications.
Content Distribution
- Make sure your content gets seen by distribution through channels where Architects are looking for information about new products.
- Channels for consideration include SEO optimized webpages, email, social, video, digital media channel distribution and specification sites.
Performance Reporting
- Development of custom, on-demand reporting platforms based on KPIs your organization cares about.
- Data driven reporting and insights for stronger marketing program performance.