Analytics That Connect Sales and Marketing
Data is only valuable when it drives decisions.
We help building product manufacturers translate marketing performance into business outcomes. Through custom dashboards and ROI-aligned KPIs, we make data actionable, especially for executives who don’t have time (or patience) for vanity metrics. Analytics that clarify what matters, not complicate it.
We Align on What Success Looks Like
We begin every engagement with a Measurement & Learning Plan, a collaborative working session with sales, marketing, and leadership stakeholders.
Together, we define:
- Marketing success – contacts generated, quality of contacts,
- Sales success – # of active conversations,
- Business success – revenue generated, opportunities won
By aligning on KPIs from the beginning, we ensure every marketing effort has a clear purpose and measurable payoff, from spec wins to sales-ready leads to dealer activation.
We don’t just report on data, we interpret it in the context of your business.
Every month, we deliver reporting that connects:
- Website engagement to lead generation
- Lead quality to spec pipeline growth
- Campaign performance to rep adoption or distributor activity
We bridge the gap between marketing and sales by integrating platforms like:
- Web analytics
- CRM platforms (like HubSpot and Salesforce)
- Social platforms (like LinkedIn and Meta)
Every report includes:
- Performance trends over time
- Contextual commentary that explains what changed and why
- Concrete recommendations for next steps: whether that’s adjusting spend, refining audiences, optimizing conversion paths, or doubling down on high-performing efforts
This isn’t a “stack of charts” approach. It’s about empowering your team to make confident decisions, and helping your leadership understand how marketing is fueling growth, specification, and channel momentum.
And we speak the language your executive team cares about: “What’s working, why, and what’s next?”
Know what’s driving revenue, and what’s not. When you understand where your best leads, specs, and wins are coming from, you know exactly where to focus next.
Book a free 30-minute consultation.