AEC Strategy

Marketing strategy isn’t just a plan — it’s the engine that drives growth and specification.

We don’t begin with tactics. We begin with business impact. Our AEC Strategy engagement is designed specifically for building material manufacturers who need more than activity, they need alignment. Alignment that turns awareness into specification, specification into sales and the entire channel into loyalists. And Marketing becomes a scalable growth engine.

We help brands move beyond disconnected efforts into cohesive programs that reflect how architects, engineers, contractors, and distributors actually research, recommend, and specify products.

You’re Doing the Work.
So Why Isn’t It Delivering?

If you’re like most building product brands we talk to, you’re doing a lot:

Running campaigns
Showing up at trade shows
Publishing content

But you struggle to show ROI. Sales teams aren’t getting the right leads. Trust between the teams is eroding. You don’t have a marketing problem, you have a strategy problem.

We see it every day: good brands bogged down by disconnected decisions that don’t reflect how the AEC ecosystem really works. It’s not that the effort isn’t there, it’s that the strategy isn’t aligned.

In building materials, where long sales cycles, complex channels, and technical buyers are the norm, you can’t afford to wing it. You need a strategy grounded in how your buyers actually behave AND how your teams actually operate.

Enter AEC Strategy™

AEC Strategy is Point To Point’s proprietary strategy engagement built for building materials brands competing in the AEC space.

This is not a one-size-fits-all brand deck or a plan that collects dust. It’s a purpose-built roadmap to align your brand, your business goals, and your most influential buyers — the ones driving specification and purchase decisions.

Our AEC Strategy Process

01 Discovery & Business Audit

02 Brand & Messaging Audit

We evaluate your presence across websites, social media, sales tooling and anything else we can find. Then we benchmark it against key competitors to uncover gaps and blind spots.

03 Persona Development

Specifiers, installers, GCs, dealers — we identify who matters and what influences their decisions across the project lifecycle.

04 Customer Journey Mapping

From first impression to repeat purchase — we identify where interest drops, where trust builds, and where you can apply pressure to move deals forward.

05 Strategy Framing

We isolate the clearest growth levers: what to amplify, what to pause, and how to measure what’s working.

06 Execution Roadmap

We leave you with a practical, prioritized roadmap — including campaigns, content strategies, and media recommendations — designed for early wins and long-term traction.

The Results

Clients who adopt the AEC Strategy see: