AEC Strategy
Marketing strategy isn’t just a plan — it’s the engine that drives growth and specification.
We don’t begin with tactics. We begin with business impact. Our AEC Strategy engagement is designed specifically for building material manufacturers who need more than activity, they need alignment. Alignment that turns awareness into specification, specification into sales and the entire channel into loyalists. And Marketing becomes a scalable growth engine.
We help brands move beyond disconnected efforts into cohesive programs that reflect how architects, engineers, contractors, and distributors actually research, recommend, and specify products.
You’re Doing the Work.
So Why Isn’t It Delivering?
If you’re like most building product brands we talk to, you’re doing a lot:
- Running campaigns
- Showing up at trade shows
- Publishing content
But you struggle to show ROI. Sales teams aren’t getting the right leads. Trust between the teams is eroding. You don’t have a marketing problem, you have a strategy problem.
What’s Getting in the Way?
We see it every day: good brands bogged down by disconnected decisions that don’t reflect how the AEC ecosystem really works. It’s not that the effort isn’t there, it’s that the strategy isn’t aligned.
A rep asks for a new piece of content – a sell sheet, a one-pager, a presentation deck – but their ask doesn’t align with messaging or the brand. And even though you create the piece, no one else uses it.
You’re posting on social media because you know your audience is there, but there’s no segmentation between architects and contractors. No clear CTA. No connection to sales goals. Leads trickle in, but sales says: “These aren’t the right people.” No one agrees on what success looks like, so defending the marketing budget becomes an uphill battle.
Sales leadership asks for a “promo” to re-engage reps or distributors — but there’s no product tie-in, no sales enablement tools, and no alignment to brand strategy. The promo gets ignored. Sales gets frustrated. Marketing looks reactive. And trust between teams takes a hit.
In building materials, where long sales cycles, complex channels, and technical buyers are the norm, you can’t afford to wing it. You need a strategy grounded in how your buyers actually behave AND how your teams actually operate.
Enter AEC Strategy™
AEC Strategy is Point To Point’s proprietary strategy engagement built for building materials brands competing in the AEC space.
This is not a one-size-fits-all brand deck or a plan that collects dust. It’s a purpose-built roadmap to align your brand, your business goals, and your most influential buyers — the ones driving specification and purchase decisions.
Our AEC Strategy Process
01
Discovery & Business Audit
This is not a one-size-fits-all brand deck or a plan that collects dust. It’s a purpose-built roadmap to align your brand, your business goals, and your most influential buyers — the ones driving specification and purchase decisions.
02
Brand & Messaging Audit
We evaluate your presence across web, email, and sales enablement. Then we benchmark it against key competitors to uncover gaps and blind spots.
03
Persona Development
Specifiers, installers, GCs, dealers — we identify who matters and what influences their decisions across the project lifecycle.
04
Customer Journey Mapping
From first impression to repeat purchase — we identify where interest drops, where trust builds, and where you can apply pressure to move deals forward.
05
Strategy Framing
We isolate the clearest growth levers: what to amplify, what to pause, and how to measure what’s working.
06
Execution Roadmap
We leave you with a practical, prioritized roadmap — including campaigns, content strategies, and media recommendations — designed for early wins and long-term traction.
The Results
Clients who adopt the AEC Strategy see:
Shorter Sales Cycles
Higher-quality specification-driven leads
Better alignment between sales and marketing
More clarity, confidence, and focus across teams
AEC Strategy is the foundation that makes everything else work harder.
It’s why leaders at Schindler, StoVentec, and W&W Glass trust Point To Point to help them win in complex markets.
Ready to take the next step?
Book a free 30-minute consultation.