AEC Event Support
Turn your next event into a spec-driving campaign.
In-person events are still high-value opportunities in the building materials space, especially when your buyers are architects, contractors, engineers, and distributors. Whether it’s AIA, IBS, or a private architect roundtable, the goal is always the same: earn trust, build relationships, and influence the spec.
At Point To Point, we bring clarity, strategy, and creative execution to every phase of the event experience – helping brands like yours show up with purpose and leave with momentum.
We Focus on Three Critical Areas
1. Promotion: Building Buzz Before the Booth
Event ROI starts long before your plane lands. We help you drive pre-show awareness and qualified booth traffic with:
- Email sequences for architects, specifiers, and reps
- Social campaigns with dates, logistics, and positioning
- Sponsored posts, geo-targeted ads, and paid outreach
- Event-specific landing pages with meeting booking and resource CTAs
Every touchpoint tying back to your AEC Strategy.
2. Booth Design: Making Your Brand Tangible
Your booth is your physical sales environment. We ensure it reflects your brand story while guiding the specifier journey with:
- Messaging hierarchies that answer “Why You?” quickly
- Visual storytelling to showcase product performance and applications
- Interactive demos and digital elements to spark conversations
Whether you’re in a 10×10 or a custom build-out, we make sure your presence turns heads — and starts conversations.
3: Follow-Up: Extending the Impact Beyond the Floor
We help brands extend the value of in-person events through strategic post-show engagement that reinforces your message and drives next steps:
- Email follow-ups that go beyond “thanks for stopping by” with links to relevant content, CEUs, sample requests, or spec tools
- Social content that recaps your presence, highlights key takeaways, and keeps your brand visible with the right audience
- Lead-specific nurturing that aligns with the conversations started at the booth, supported by CRM insights and segmentation
Everything ties back to the story you told on the show floor, so your brand stays top of mind long after the lanyards come off.
Events, Activated by Strategy
When your event plan is built on strategy, every element becomes a sales tool.
From pre-show promotion to post-show nurture, we help you connect your presence on the floor to outcomes like:
- Specification influence
- Dealer and distributor engagement
- Sales conversations
We’ve supported brands across AIA, IBS, KBIS, and beyond, and we know how to help you stand out in a sea of booths. Book a free 30-minute consultation.