Manufacturing industry marketing agency welcomes Bolin, Bugay

Two digital media planning and analytics specialists have joined the Point To Point marketing operations team. Catherine Bolin has been named media manager and Phoebe Bugay takes the reins as our new digital marketing and analytics specialist.

Catherine Bolin comes to Point To Point from Orange Barrel Media where she created high performing media campaigns. Prior to Orange Barrel Media, she was a senior media planner and buyer for Fahlgren Mortine. Catherine will work out of Columbus and is focusing on driving clients’ digital media strategy, implementation and results.

Phoebe Bugay joins the agency after working as the senior paid digital marketing strategist for Hirsh Marketing. She has experience providing upper-level paid advertising and sales funnel strategy to clients and setting KPIs, ROI projections and more. Phoebe is based in Detroit and works on digital strategy, KPI development and analysis of clients’ campaigns.

“Catherine and Phoebe have come in and immediately done amazing work for our clients,” said VP, Marketing Operations, Brady Cohen. “The perspective they bring to their roles is ensuring that we have the right client campaign strategies in place and that we’re reaching and engaging the right B2B audience. All in the name of achieving our clients’ objectives.”

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